Website Design Services
A good website has several different factors. First off it needs to be visually attractive and appealing. This is to gain the visitor’s immediate attention and hold it on the site. This increases the chances that they scroll through, interact, and eventually convert into a new client. It is also important to have every aspect of your business’ products or services listed in such a way that the user obtains the information they need, on the page in which they land. It is best to keep the contents concise and clear, yet informative enough so that anyone who lands on the site knows that their question will be answered. We have all come across websites that intended to answer our questions, however missed the mark in a big way. These sites tend not to have a user-friendly experience, and often will be penalized by search engines.
Images and graphics are another important feature of a well designed website. Finding the right images to go along with your message is a an art form. Photos, as well as videos, should be used in a way that makes sense and add to the content in a meaningful way. However, it is also important to use photographs that have been compressed and sized correctly in order to save valuable load time. This step will assist in maintain a fast loading speed, which has recently become extremely important as more and more users expect a page to load in under 3 seconds. Search engine’s like Google have recently upped the standards in which they evaluate websites so that older sites with outdated code and large, uncompressed images will not be favored in search results. Our clients will generally have images logos and/or videos that can provide the initial foundation, however we also have a large inventory of content materials that we can use, in case you did not have any such media.
Lotus Web places high standards around the websites that we build and we create sites that are both user-friendly visually stunning and fully optimized for search engines. We use the WordPress platform to build our sites, as it currently comprises over 1/4th of all websites on the internet. If you have ever come across an older website, you will understand the importance of having a display that is on par with the rest of the web. Our site designs will be fully adaptive, responsive and mobile friendly, giving them an impressive user interface no matter what device is being used.
We also place a strong emphasis on website layout, which means the homepage is a an introduction to the business with intuitive design so that the user can easily navigate throughout the entire site. We also create dozens of pages to fill out the site content, target individual markets, and increase your website’s domain authority.